家庭電力消費における意識と行動のギャップを埋める：インド都市部における持続可能なエネルギー移行のための行動規定要因と政策的含意

Unofficial AI-generated summary based on the public title and abstract. Not an official translation.

🔬研究者:行動変容研究において、教育水準より製品ラベル認知が採用を規定するという実証結果は、価値-行動ギャップ論の再検討材料になる。

🏢実務担当者:家電・電力小売企業は、ラベル表示と初期費用の低減策を組み合わせた顧客コミュニケーションが採用率向上に有効と示唆される。

🏛政策担当者:省エネラベル制度の認知向上とリサイクル・費用支援の制度的整備が、家庭部門の排出削減に直結する点を政策設計に反映すべき。

Abstract Rapid urbanisation and rising household electricity consumption in developing nations have intensified the urgency of transitioning toward sustainable energy practices. Despite widespread pro-environmental attitudes, a persistent value-action gap impedes meaningful behavioural change. This cross-sectional, survey-based study examined public awareness regarding electricity generation, appliance energy efficiency, renewable energy initiatives, and electronic waste management among urban Indian residents (n = 103, Mumbai Metropolitan Region). Employing an inferential quantitative framework comprising Pearson's Chi-square tests, multivariate logistic regression, One-Way Analysis of Variance (ANOVA), and Spearman's rank-order correlation, we rigorously evaluated the structural predictors of sustainable energy behaviour. Results from the ANOVA revealed uniformly high intrinsic environmental responsibility across all educational strata (F(3,99) = 0.139, p = 0.936), establishing that general sentiment is not the limiting factor. Chi-square analysis demonstrated that awareness of the Bureau of Energy Efficiency (BEE) Star Rating system was strongly associated with active purchase consideration (x2 = 33.142, df = 3, p = 3.0×10⁻⁷) and, in turn, with actual adoption of energy-efficient appliances (x2 = 25.903, df = 9, p = 0.002). Logistic regression confirmed that Star Rating Awareness uniquely predicted energy-efficient appliance adoption (OR = 3.445, 95% CI [1.288, 9.220], p = 0.014), with the overall model demonstrating acceptable fit (Nagelkerke R² = 0.142, while formal education level and age were non-significant predictors. A non-significant Spearman correlation between bill-monitoring habits and mobile app adoption (rho = 0.093, p = 0.348) further indicated that digital energy management platforms can directly engage consumers without reliance on pre-existing analogue monitoring behaviours. The findings in the present work demonstrate that while intrinsic pro-environmental goodwill is uniformly high, accelerating household energy transitions in urban India requires shifting away from generic environmental campaigns toward targeted, product-specific consumer education and accessible structural infrastructure that addresses upfront cost barriers and formal recycling access.

• openalex https://doi.org/10.12944/cwe.21.2.10first seen 2026-10-09 04:39:23