バリューチェーン脱炭素に向けたサプライヤー協力の引き出し：インド小規模農家とのフィールド実験
Eliciting Supplier Cooperation for Value Chain Decarbonization: A Field Experiment with Smallholder Farmers in India (原題)
Sukti Ghosh, Jasjit Singh
🤖 gxceed AI 要約
日本語
多国籍企業のインド農業サプライチェーンで小規模農家を対象にフィールド実験を実施。気候配慮型農法の研修に加え、作物特化型支援や専門農学者による広範な支援を行う「関係的投資」が、農法採用率と企業への定着率を高めることを示した。農家が企業のコミットメントを肯定的に捉えることが効果の一部を説明する。
English
A field experiment with smallholder farmers in a multinational's Indian agricultural supply chain tests relational investments to drive supplier decarbonization. Both crop-specific support and broader agronomist assistance increased adoption of climate-friendly practices versus training alone; the broader intervention also improved farmer retention. Perceived firm commitment partly mediates the effect.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
Scope 3排出の大部分を占める農業サプライヤーへの働きかけは、SSBJ・有報でのバリューチェーン開示が進む日本企業にとって実務的示唆が大きい。関係的投資が調達先の協力を引き出すという知見は、国内食品・商社のサプライヤーエンゲージメント設計に応用可能。
In the global GX context
As ISSB/CSRD push Scope 3 disclosure, this study offers causal evidence on how firms can actually move suppliers to decarbonize—an under-evidenced link between disclosure mandates and real abatement. It reframes supplier engagement as relational investment rather than compliance pressure, relevant to global value-chain decarbonization programs.
👥 読者別の含意
🔬研究者:サプライヤー脱炭素における関係的投資の因果効果を示し、Scope 3削減の行動メカニズム研究に貢献する。
🏢実務担当者:調達先の気候配慮型農法採用には、研修だけでなく相手が価値を感じる支援の提供が有効だと示唆する。
🏛政策担当者:バリューチェーン排出削減政策において、規制だけでなく企業とサプライヤー間の協力インセンティブ設計が重要と示す。
📄 Abstract（原文）
Many firms are pledging to reduce greenhouse gas emissions across their value chains. However, this requires their suppliers to also adopt more climate-friendly practices for decarbonization. This can involve addressing gaps in not only the suppliers’ ability but also, their willingness to adopt such practices, which can be challenging if the suppliers perceive the practices as risky or potentially detrimental to their economic well-being. We examine the effectiveness of relational investments to help mitigate this challenge, arguing that such investments can serve as a signal of the firm’s commitment toward joint value creation. In a field experiment conducted with supplier farmers in a multinational firm’s agricultural supply chain in India, we examine the impact of two kinds of relational investments in providing the farmers with customized agricultural services that they valued. In the first intervention, the firm’s field officers offered the farmers support specific to the crop that the firm sourced from them. The second intervention additionally involved bringing in expert agronomists to also provide the farmers with support on broader agricultural matters of interest to them. Relative to a control condition in which the farmers only received training on the relevant climate-friendly practices, both interventions improved the farmers’ adoption of the recommended practices. The second intervention was more impactful than the first in improving the farmers’ practice adoption as well as their retention with the firm. Exploratory mediation analysis and post-experiment field interviews suggest that these findings are partly driven by the farmers’ positive perception of the firm’s relational investments. This paper was accepted by Anita McGahan, business strategy. Funding: The authors acknowledge financial support from INSEAD [Kurt Björklund Research Fund]. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2024.05744 .
🔗 Provenance — このレコードを発見したソース
- crossref https://doi.org/10.1287/mnsc.2024.05744first seen 2026-10-06 06:01:45
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