Google's Sustainable Business Strategy: Synthesis of the 5Ps Framework, Creating Shared Value, ESG, and SDGs
Googleの持続可能なビジネス戦略：5Psフレームワーク、共有価値の創造、ESG、SDGsの統合 (AI 翻訳)
Fonny Arisandy Jacob, Mohamad Rizan, Muhammad Awaluddin
🤖 gxceed AI 要約
日本語
本論文はGoogleの持続可能なビジネス戦略を、Mintzbergの5Ps、共有価値の創造、ESG、SDGsの5つの枠組みで統合的に分析した事例研究。大規模なクリーンエネルギー調達、サプライチェーン変革、循環型製品イノベーション、持続可能性ガバナンスを特徴とする。報告期間中、Scope 2排出量は3%減少したが、Scope 1とScope 3はそれぞれ20%と25%増加した。
English
This paper analyzes Google's sustainable business strategy using five integrated frameworks: Mintzberg's 5Ps, Creating Shared Value, ESG, and SDGs. It highlights large-scale clean energy procurement, supply chain transformation, circular product innovation, and sustainability governance. Emissions data show a 3% decrease in Scope 2, but increases of 20% and 25% in Scope 1 and Scope 3 respectively.
Unofficial AI-generated summary based on the public title and abstract. Not an official translation.
📝 gxceed 編集解説 — Why this matters
日本のGX文脈において
日本企業にとって、Googleの事例は大規模な再生可能エネルギー調達やサプライチェーン変革の参考になる。ただし、SSBJや有報などの開示要件との直接的な関連は薄く、戦略フレームワークの参考として有用。
In the global GX context
This case study offers a holistic view of how a global tech giant integrates ESG and SDGs into strategy, relevant for global disclosure frameworks like ISSB and CSRD. It provides a model for corporate sustainability governance and renewable energy procurement.
👥 読者別の含意
🔬研究者:Provides an integrated framework analysis for studying corporate sustainability strategies.
🏢実務担当者:Offers a structured approach to framing sustainability strategy and reporting, useful for disclosure teams.
📄 Abstract（原文）
This paper aims to describe Google's sustainable business strategy as a single, document-based case study. This study uses a descriptive qualitative approach with a documentary case study method, analyzing the Google Environmental Report 2026 as the main source of cases, complemented by supporting academic literature. Five analytical lenses are used in an integrated manner to describe the strategy, namely Henry Mintzberg's 5Ps of Strategy, Deliberate Strategy and Emergent Strategy, Porter and Kramer's Creating Shared Value, and ESG and SDGs frameworks. The results show that Google's sustainability strategy includes large-scale clean energy procurement, supply chain transformation, circular product innovation, and structured sustainability governance. In terms of emissions, Google reported a 3% decrease in Scope 2 emissions, while Scope 1 and Scope 3 emissions increased by 20% and 25%, respectively, in the same reporting period. This research contributes to providing an integrated picture of how the five frameworks can be used together to describe the sustainability strategy of a global technology company.
🔗 Provenance — このレコードを発見したソース
- semanticscholar https://journal.atdbi.or.id/index.php/jodigbi/article/download/211/129first seen 2026-08-09 05:29:01
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